Never mind altruism: 'Saving the earth' can mean big bucksAs the international community faces costs in the trillions to address climate change, businessmen are increasingly becoming aware that changing the world - its fuels, technologies, energy sources, and waste disposal practices - can be an opportunity as well as a cost. For small- and medium-sized British companies, it could mean $55 billion worth of business opportunities over the coming decade, according to a new report commissioned by oil giant Shell UK. And globally, the market could be worth $1 trillion over the next five years, the report found. Such conclusions challenge President Bush's assertion that adopting the Kyoto Protocol, which compels signatories to cut greenhouse gases, would seriously damage America's economy. Link to Story